For independent real estate agents

Stop renting your clients from Zillow.

Every buyer searching in your farm area is a client looking for an agent. Right now, those searches go to whoever paid the portal that month. STIFTA builds you a presence you actually own, so the searches in your area find you, not an ad.

Owned vs. rented

Every home in your area is a search happening without you.

The portals turned your market into rented space. You pay for leads that get resold, and the agent who shows up first is just the one who paid the most this month. STIFTA flips that, you own the website, the reviews, the local search presence, the first impression. Your farm area, found through you.

Illustrative, hover a home to see the search behind its door.

Hover a home
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The problem

You got your license. You know your market cold. You can price a home, run a comp, and walk a nervous first-time buyer through closing without breaking a sweat. What nobody handed you was a way to be found before the referral runs out.

So you do what the portals trained everyone to do: you buy leads. Zillow, Realtor.com, the lead-gen services. The problem is the lead you paid for was sold to two other agents, and the moment you stop paying, you disappear. You are renting a presence you could own.

What we build

A presence you own, in your name.

01  /  The build

Seven days, then live.

A lead-capture website on your own domain, not a portal profile you share with fifty other agents. A real lead magnet ("What Your Home Is Actually Worth in [Your Market]"). Google Business Profile optimized. Listed across the directories buyers and sellers actually use. Booking and follow-up wired in.

02  /  Every month

A farm that compounds.

A market-update newsletter ghostwritten in your voice and sent to your sphere. Local SEO maintenance so you rise for "[your town] real estate agent." Automated review collection after every closing. New directory placements. A monthly report so you see exactly what came from where.

03  /  What you don't do

Anything on this list.

Buy another resold lead. Manage a Mailchimp account. Figure out why your Google profile won't rank. Chase clients for reviews. Post to social with no plan. Pay a portal to rent back the clients in your own backyard.

A note on compliance

Every piece of client-facing content we produce follows your state's real estate advertising rules and federal Fair Housing requirements. We include proper licensure and brokerage identification, the Equal Housing Opportunity standards, and your broker's required disclosures. We do not write misleading claims about value or guaranteed outcomes.

STIFTA is a marketing service provider, not your broker. Final approval of any advertising rests with you and your brokerage, where your state's rules place it.

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Own your market instead of renting it. The next step is short.

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